This indoor playground is one of Singapore’s first homegrown indoor play spaces offering premier, experiential indoor play experiences to families with children. Known for its challenging and interactive play spaces, the brand is also one of the first few indoor playgrounds with dedicated areas for young children featuring fully padded play areas and sensory play activities. It also has an extensive range of activities including art and craft stations, storytelling sessions and large seating areas that are perfect for gatherings and parties.
The brand enjoys strong recognition, a loyal customer base, and an excellent reputation for safety, cleanliness, and service. With multiple outlets located in high-traffic lifestyle malls, the business benefits from steady footfall throughout the week.
The business is stable, with a healthy profit margin of about 20%. The team is autonomous and well-trained, operations are streamlined – little involvement is required from the owners.
Marketing has been minimal and operations largely traditional. Opportunities include enhancing online presence, launching loyalty or membership programmes, and improving customer engagement through CRM tools. There is also potential to expand via franchising, licensing, or opening new outlets in underserved neighbourhoods and regional markets.
The current owners are looking to divest in order to focus on other priorities, making this a rare, turnkey opportunity for a new/existing operator or investor to acquire a profitable, well-loved business with solid fundamentals that is scalable with strong potential in the growing family entertainment sector.
Israel 
