Description
**Accepting Offers**
Here’s an exceptional opportunity to acquire a premium, eco-conscious sun protection brand, based in Byron Bay, that is already making waves in the natural skincare industry. This brand, with a well-established product and unique selling points, offers a streamlined investment that bypasses the hurdles of development, formulation, and time-to-market.
With minimal marketing efforts to date, the potential for growth is vast. The groundwork has been laid – repeat orders from distributors are already flowing in as the summer approaches, and prominent nationwide brands like Assembly Label, Rhythm, and Arcaa have expressed interest. There's also interest from the likes of Patagonia’s NZ/AUS buyer, who has been receptive to expanding the range further. This brand has resonated strongly with consumers and retailers alike, with its standout feature being a non-greasy formulation that’s unparalleled in the market. After two years of meticulous research, this white-label product was selected due to its exceptional quality and consistency, unmatched by competitors.
While the product is white-labeled, it is still unique in its performance and formula. It’s challenging to find similar non-greasy products with this brand’s consistency, and the potential for further expansion is enormous. White-labelling was chosen to avoid the significant upfront costs of formulating an exclusive sunscreen, which can exceed $20,000, not including the time and expense needed for product development. The choice allowed this brand to hit the market with a superior product much faster.
What’s holding this brand back from explosive growth? Marketing. Almost all available capital was directed toward meeting ongoing TGA fees and minimum order quantities (MOQs) of 5,000 units, leaving little for marketing investment. The business is already getting restock inquiries from distributors, with orders arriving in anticipation of the summer season, but it requires capital to market effectively and continue expanding.
There has already been strong interest from investors. Chef Pete Evans showed interest at the brand’s inception, and an offer of $100k was turned down at the start of the journey, a testament to the brand's value and potential. Now, with the right investment, you could scale this brand to new heights, with opportunities to increase product lines and enter new markets.
This is a rare chance to take on an established sun protection brand, skip the costly development phase, and focus on rapid market expansion. The brand is ripe for growth with the right marketing and capital infusion. Sunscreen requires significant upfront capital, not just for the first order but also for ongoing compliance with TGA regulations and substantial MOQs. This business is ready for someone with the time and resources to take it to the next level.
Contact: Elle Likopoulos and her team for more information on how to become part of this exciting venture.**
Email: elle@absolutebb.com.au
Phone: 03 9566 7300
Natural Sun Protection – Protecting You and the Planet
Ref: B14735
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